Release dilemma: whether to drop ‘Living the Fantasy Part 2’ now or hold for impact.

Commentary on paid coverage: why some refuse sponsored iPad coverage and its ethics.

When American Idol meets Clash of the Titans: a mashup promo that’s equal parts bold and bewildering.

Nurse Jackie-themed games turn hospital drama into playful promo & the oddball mashup that works.

Modern Family’s Oscar night spot steals the show: comedic timing and brilliant ad placement dissected.

Jersey Shore DVD release means nonstop promos: marketing saturation and why fans should steel themselves.

Social media surrender: brands invite users to tweet and promise curated, branded responses & a look at co-created content.