Pride & Prejudice & Zombies buzz: how genre mashups ignite social sharing and viral engagement.

Conan’s TBS promo polish: how the host refines his persona in new network spots and branding.

True Blood finale promo play: HBO leverages buzz to promote suites of shows and events.

Weezer and Hurley collaboration: band-brand tie-in that feels like a natural cultural fit.

Starz, Apple & Penguin team on Pillars iPad campaign&cross-platform promotions and reader engagement.

Why waiting for the Lost epilogue DVD release might be worth it&extras, clarity, and full context.

Jersey Shore costume guide: how to pull off the look&wardrobe, hair, and attitude tips.

A game tied to Bret Easton Ellis’ novel sparks debate&gender portrayal concerns and marketing missteps.

Robopong: the retro-futuristic party game everyone secretly wants&simple, silly, and surprisingly fun.

NBC’s promotion tactics: incentives for viewers to buzz about network shows.