When records need buzz, some teams partner with fringe sites & marketing extremes, ethics and whether shock stunts actually sell records.

Advertising Week hype vs. reality: you’re excited, but the site may underdeliver. What to expect onsite and how to make the most of it.

Lifetime’s slate beyond ‘Project Runway’ fails to entice: reasons I won’t stick around and what the network needs to change to keep viewers.

Why do tiny boutique magazines use premium recycled paper? Cost, tactile appeal and sustainability as a reader-facing selling point.

Obama’s speech to kids performs well online; a cheeky idea & a skateboarding pug & could have widened its family viral appeal.

A playful look at Yo Gabba Gabba: preschool charm meets hip, music-driven TV that appeals to kids and cool parents alike.

Is Facebook irritating users? UX tweaks, privacy friction and social fatigue as features test new boundaries and provoke reactions.

Will forecasters predict print’s future better this year? Industry indicators, data trends and where analysts might still miss signals.

SNL needs more than profanity to match past highs: sharper satire, better casts and memorable sketches will be required to rise again.

Are cable networks missing marketing and licensing chances with the GI Joe movie? Distribution, audience fit and timing analyzed.