Does The Universe Need Another Twitter
Do we need another Twitter-ish platform? Purpose, audience gaps and whether yet another microblogging site can survive are explored.
Do we need another Twitter-ish platform? Purpose, audience gaps and whether yet another microblogging site can survive are explored.
Does Disney embrace magazines or resist them? Strategy, licensing and the future of brand-owned print as the company tests opportunities.
Serena vs Kanye: which viral misbehavior clip led the week & tracking views, context and why audiences kept rewatching each moment.
When records need buzz, some teams partner with fringe sites & marketing extremes, ethics and whether shock stunts actually sell records.
Advertising Week hype vs. reality: you’re excited, but the site may underdeliver. What to expect onsite and how to make the most of it.
Lifetime’s slate beyond ‘Project Runway’ fails to entice: reasons I won’t stick around and what the network needs to change to keep viewers.
Why do tiny boutique magazines use premium recycled paper? Cost, tactile appeal and sustainability as a reader-facing selling point.
How ESPN dampened US Open buzz: coverage choices, narrative framing and fan backlash that muted excitement around the tournament.
Obama’s speech to kids performs well online; a cheeky idea & a skateboarding pug & could have widened its family viral appeal.
A playful look at Yo Gabba Gabba: preschool charm meets hip, music-driven TV that appeals to kids and cool parents alike.